01
Spectral measurement
Reflection curves across all wavelengths, the most reliable color reference.
DMIx - a Product Reality Management System (PRMS)Closing the gap between
Closing the gap between
what is designed,
communicated, produced and sold.
One shared data foundation for color and material. For brands, suppliers, and everyone in between.
- Brand
- Supplier
- Retail
- Design
- Production
- QA
- Compliance
01
The Solution
Every company that makes physical products defined by how they look, feel and behave, faces the same structural challenge. Creative decisions made in one place need to arrive intact at a production facility in another country, passing through sourcing teams, suppliers, and quality control along the way.
By the time a decision reaches the factory, it has become someone's best understanding of someone else's description of something physical that everyone saw differently under different light.
DMIx closes the gap between what is designed, communicated, produced and sold.
DMIx is a Product Reality Management System (PRMS). It creates one shared and reliable foundation for colour, material and product data between brands, suppliers, and everyone involved in bringing a product to market.
02
Orientation
Where should we start?
DMIx connects brands, suppliers and production partners across color, material, product and supply chain workflows. Choose your perspective and jump directly to the use cases that matter most to you.
For Brands
I am a Brand / Producer
Gain control over colors, materials, suppliers, product data and quality across your global supply chain.
- Digital color development
- Lab dip management
- Supplier collaboration
- Bulk quality control
- Product data and DPP readiness
- E-commerce and product visualization
For Suppliers
I am a Supplier
Make your colors, materials, product catalogs and development capabilities easier for brands to access, evaluate and approve.
- Digital material and color archives
- Cross-Referencing
- Supplier collaboration
- Lab dip workflows
- Quality documentation
- Product catalogs and 3D assets
Or explore by responsibility
Design & Product Development
Decide faster with digital materials, 3D assets and color-managed visual references.
Color & Material Teams
Use spectral data, colorimetry, tolerances and Cross-Referencing to make color decisions measurable.
Quality & Production
Control bulk quality earlier with automated measurement, traffic-light feedback and full traceability.
E-Commerce & Marketing
Create consistent, realistic and color-managed product visuals for digital sales channels.
Supply Chain & Compliance
Connect material data, supplier information and Tier Chain visibility for transparency and DPP data readiness.
Digital Color Management & Product Reality at a glance.
Three layers that together form a complete digital product reality.
Objective, device-independent foundations for color and material.
02
Digital color values
Binding color values for development, production and QA.
03
Material digitization
Surfaces, structures and behavior captured digitally.
04
3D data
Dimensionally accurate geometries for sourcing, design and visualization.
05
PBR textures
Physically based materials for realistic rendering.
“What is designed, what is communicated, what is produced, the same reality.”
Who shares the product reality
Brands, suppliers, retail and every team in between.
Data layer
Brand
Design
Procurement
Supplier
Production
Quality assurance
E-commerce
Marketing
Sustainability
Compliance
Supply chain
03
Why DMIx is needed.
Many product processes still rely on subjective perception, physical samples, scattered data and late error detection. DMIx does not replace this reality, it structures it.
3.1Subjective perception of color and material+
Words like “blue”, “beige” or “red” do not mean the same thing to different people. Materials are also judged differently, depending on perception, surroundings and viewing situation. This causes misunderstandings between design, brand, supplier, production and QA.
3.2Limits of physical samples+
Physical samples are slow, expensive and effort-intensive: they have to be produced, shipped and stored, can age and look different under different lighting. DMIx does not fully replace them, but reduces the number of unnecessary samples by preparing visual and color decisions digitally, earlier.
3.3Limits of photos, RGB and LAB values+
Photos depend on light, camera, screen and calibration, they are not an objective reference. RGB values are device-dependent. LAB is better, but only valid under defined conditions. Reliable processes need spectral data.
3.4Missing shared data foundation+
Designers, suppliers, production, QM, e-commerce, sourcing and compliance often work with different information. It is rarely cleanly connected, media breaks, queries and errors are the result.
3.5Late error detection+
Without clear, measurable specifications, errors are detected late: at incoming inspection, after further processing, before shipment or only on the market. Claims, rework, delays and waste follow.
3.6Rising regulatory requirements+
DPP, EUDR, CSRD, LkSG and other rules increase the pressure to make product and supply-chain data structured and traceable. DMIx does not replace legal assessment but provides a robust data foundation.
Working with industry partners
With brands & suppliers who take reality seriously.
Ecosystem
Works with your tools.
DMIx is fully compatible with leading 3D, CAD and material digitization platforms. Verified color and material data flow directly into your existing workflow.
