Case Study

BRU and DMIx by ColorDigital

Maintaining color consistency across an international supply chain

Bru is a global leader in fabric distribution, providing millions of metres of upholstery and drapery fabrics for commercial and residential use annually.

The company is also an industry leader in utilizing digital technologies to drive the furnishing textile industry forward, looking to add value in its supply chain by creating workflows that are efficient and support collaboration.

The Challenge

Maintaining color consistency across an international supply chain required Bru to consider key aspects of the project, including:

Regional discrepancies in color matching
Dependency on physical samples delaying approvals
Increased operational and environmental costs from sample shipments
Bru sought a scalable, digital solution to streamline color communication and reduce inefficiencies, while simplifying access for external stakeholders

The Solution: Empowering Color Precision with DMIx

DMIx has become the foundation of Bru’s spectral color measurement and management, delivering a digital-first approach to streamline and elevate workflows.

Key features

Spectral Color Precision

Digital representation of colors ensures light-independent accuracy
Eliminates subjective discrepancies, ensuring consistency across materials and lighting conditions

Centralized DMIx Library

A structured, searchable database with spectral color values as well as fabric information enables easy grouping of fabric collections for efficient management

API Integration for External Access

Seamless collaboration through the Twinbru platform allows stakeholders to search for colors efficiently, retrieving matching fabric options instantly

Results

By utilising DMIx, Bru achieved the following outcomes:

Enhanced Accuracy and Consistency

Colors remain consistent from digital design to physical production as spectral color management eliminates human error and subjectivity.

Accelerated Time-to-Market

Bru can respond to market demands faster as approval timelines have been reduced with digital spectral data and centralized access.

Cost and Environmental Savings

Reduced dependency on physical samples also reduced shipping costs and carbon footprint. Optimized workflows improved resource efficiency across global supply chains.

Improved User Experience

External users benefit from an intuitive, fast, and reliable color search experience, enhancing collaboration with Bru’s platform.

„DMIx has transformed how we manage color, helping us achieve precision, efficiency, and a greener footprint while enhancing collaboration across our network.“

Bru

Conclusion:

The partnership between Bru and DMIx has enhanced color consistency and collaboration, empowering Bru to deliver exceptional service while embracing sustainability. This approach supports immediate operational goals, and also lays the foundation for growth and innovation in the textile industry.