Elevating Product Development and Marketing getting Colors Right!
Why DMIx SamplR and standardized digital workflows are transforming material evaluation and visual content creation.
In today’s hyper-connected, digitally driven product landscape, color and material communication remains one of the last analog holdouts. From development to marketing, teams across the value chain still depend on physical samples, subjective lighting conditions, and legacy tools that are misaligned with modern workflows. The result? Slower iteration cycles, inconsistent visuals, and costly misalignments between what is approved and what ends up in front of the customer.
With the introduction of DMIx SamplR, that bottleneck is finally being resolved, digitally, accurately, and collaboratively.
1. Product Development – Matching Materials Early and Accurately
In the early stages of product development, designers and developers face a familiar but critical task: making sure that new material proposals align with the intended design vision. Traditionally, this has meant weeks of back-and-forth with mills and suppliers, waiting for physical lab dips and dealing with lighting inconsistencies or subjective interpretations.
Here’s how DMIx SamplR changes the game:
With just one button, both the master reference and new material sample can be scanned under consistent lighting and color-calibrated conditions.
These digital twins are then shared directly through the DMIx platform, where stakeholders can compare “Master” vs. “Sample” side-by-side, on calibrated monitors like those from EIZO, using true-to-life visuals.
This enables instant decision-making. A supplier, brand, or quality team can decide within minutes whether a sample is a fit or needs adjustment, long before any physical shipment is required.
The benefits are significant:
✅ Faster approvals
✅ Fewer samples
✅ More accurate development
✅ Documented traceability at every step
2. Product Image Retouching – A Single Source of Visual Truth
For marketing and e-commerce teams, product visuals must deliver on two fronts: they must look good, and they must be accurate. But when visuals are based on physical samples, which may not be final, and are often captured under inconsistent conditions, realism and consistency often suffer.
With DMIx SamplR, this disconnect disappears.
The master material is digitally captured in a standardized environment, delivering an objective reference for retouchers and content creators.
These digital representations ensure that product imagery truly reflects the actual material, whether it’s texture, glossiness, or color behavior under light.
No more guessing, no more relying on samples that may differ slightly with each iteration. Just consistency, accuracy, and brand trust.
The Impact Across the Workflow
As shown in the chart, SamplR creates a new central node of truth. Once a material is scanned, its digital twin can flow to:
✅ Suppliers, to align development work
✅ Brand QC, to approve or reject samples with confidence
✅ Marketing agencies and retouchers, to use that same reference for final content
✅ Internal teams, to track development over time
Why It’s Powerful:
- Objective, standardized visual comparison
No more “it looked different under our light.” Every stakeholder sees the same thing. - Faster iteration cycles
Fewer physical loops and quicker go/no-go decisions. - Digital recordkeeping
Everything is captured and archived for traceability and review. - Remote collaboration
Designers, developers, and marketers across the globe can access the same visual reference in real time.
Conclusion: The End of Subjective Color Decisions
In a digital product creation ecosystem, color and material accuracy must evolve with the rest of the workflow. The DMIx SamplR makes this evolution not only possible, but seamless.
By integrating spectral-based precision, visual clarity, and real-time collaboration into both product development and marketing content creation, DMIx and its partners like EIZO are establishing a new standard for what’s possible.
It’s time to stop treating color like an afterthought, and start managing it like the strategic asset it truly is.