Why does color go wrong so often—and what can we do about it?
Join our upcoming webinar August 12th at 15.00 CET
Color might look simple, but in reality, it’s one of the most complicated and misunderstood topics in product creation. From design to production, color is often the first thing customers notice… and the first thing to cause costly delays, returns, or disputes.
In this live Q&A, we’ll unpack the real reasons why color consistency fails, explore common myths we all hold (even the pros), and explain the technical realities behind what our eyes think they see.
We’ll also show how digital color technology done right can eliminate subjectivity, speed up approvals, and bring your teams and suppliers closer to “what communicate is what you get.”
No technical background needed / Bring your questions – or just your curiosity
Let’s decode the most complex topic in the industry—and finally make color make sense.
Register for the Zoom Webinar here!
Here are some of the question you might want to ask:
- “Why does the color I see on screen look different from the real product?”
- “What exactly is spectral color data—and do I really need to care about it?”
- “We already use Pantone. Isn’t that enough?”
- “Can digital color help reduce the back-and-forth with our suppliers?”
- “I’m not a color expert—how can I tell if a lab dip is really ‘right’?”
- “How can digital color help us approve designs faster?”
- “Does switching to digital color really make a difference in sustainability?”
- “How does DMIx help us reduce physical samples without losing quality?”
- “Can we trust digital color for bulk production too, not just design?” “Do I need special hardware to get started?”
- “Can our suppliers participate without advanced equipment?”
- “What happens if my spectrophotometer isn’t connected—can I still use DMIx?”
